Director Paul B. Cummings’ collaboration with agency R&R Partners brings comedic relief to everyday airport grievances in the latest campaign for Allegiant Airlines. From everyone’s ‘favorite’ lady fumbling in her bag for a paper ticket to litigious-worthy gate seat theft, the triumvirate of spots highlights the quirky lowlights of air travel – heightening passengers’ shared experiences in the terminal.
From physical comedy to perfectly awkward comedy, the campaign captures a series of characters you have likely crossed paths with.
“Casting for this project was fun because we got to see a great breadth of talent who can do the layers of comedy we wanted to weave into these spots,” notes Paul. “For the Butski & Bubkis spot, we wanted those lawyers to be lawyers – they weren’t, of course – but their performances brought home the transgression of ‘wall theft’ and the restitution you want at that moment.”