Vans High School Custom Culture stands as a purposeful initiative, conceived to ignite and amplify the creative spirit within high school students. Its essence lies in fostering art and design and drawing attention to the unfortunate decline in arts education funding. In close collaboration with both Vans and Creative Drinking Agency, we crafted a compelling series of instructional art videos. These videos, designed to stir inspiration and creativity, served as a conduit for encouraging students to embrace a lifestyle that truly lives “Off The Wall.” Vans believes every individual possesses the right to harness their creative voice and should be endowed with the means to do so. This venture epitomizes a collective endeavor to empower the younger generation with the tools and confidence needed for unbridled self-expression.