We evolved the latest iteration of Vans’ campaign CLASSICS SINCE FOREVER, through photo and video. We worked closely with the Vans creative team to hone in on this campaign’s evolution to work across all platforms. We opted to embrace filming 50% of the content vertically on the iPhone – one of the first times Vans has done this. We created over 20 video deliverables, and 80 images – the work was live on the front page Vans.com through the ’22 Holiday Season.