Case Study

All For Kicks | Ebay

When you venture deeper into the sneaker community, you discover that sneakerheads take their devotion to a whole new level—from licking the soles of a brand new pair, sniffing the sole inserts, or going to extreme measures to avoid a crease or scuff. Sneakerheads do the craziest things for their kicks.

Director Ariel Fisher says: “We wanted to play into the many nuances of sneaker culture in a way that didn’t take itself so seriously. The spots visualize some different approaches to sneakers – like how good new shoe smell, the detail of refurbishing, or the personal sacrifices you make to avoid creasing your Jordan 11s.”

© 2022 Tuff Contender, LLC. All Rights Reserved. All Content Used With Permission.