As you delve deeper into the world of sneakerheads, you’ll quickly discover a level of devotion that transcends the ordinary. These enthusiasts take their passion to extraordinary heights, embracing behaviors that might appear unconventional to those outside the community. Whether it’s the act of licking the immaculate soles of a newly acquired pair of sneakers, savoring the scent of the sole inserts, or meticulously safeguarding against the slightest crease or scuff, sneakerheads partake in a diverse range of distinctive practices that unequivocally showcase their unwavering commitment to their beloved footwear.

In collaboration with The Many, Tuff and Director Ariel Fisher playfully explore and celebrate the extent to which some individuals are willing to go for the love of their sneakers in this campaign that marked the launch of eBay Sneakers.